In March 2016, Avenged Sevenfold held "March Mania"--a tournament to find the most fan loved Avenged Sevenfold song voted each week by fans. On March 31, 2016, Avenged Sevenfold released a video on their YouTube channel and announced "A Little Piece of Heaven" was the winner, then gave an update on the new album, even giving a small clip of a new song, "Exist". In October 2016, their logo, the Deathbat, was projected on major buildings around the world eventually leading up to the release of the first single entitled "The Stage" along with the music video. Deathbot was also released during this time, a link to a website with only a robot that gives certain answers to questions you may have in regards to the album. It was deathbot who first revealed that on October 27, 2016 Avenged Sevenfold was going to release information on the album. This was later confirmed by the band themselves posting on social media sites that they would perform a "must-see event" on that date and live stream it on their Facebook page in which the band gave a global, 3D, 360-degree, live-streamed virtual reality performance.
In interviews prior to the album's release, rhythm guitarist Zacky Vengeance described th"/>
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